BehaviourExchange is a platform for identifying online visitors and deploying realtime customised web content leveraging blockchain technology and a token ecosystem.

The BehaviourExchange platform customises a company’s website content on the fly, allowing it to display unique content to each individual visitor in accordance with that individual user’s profile. BehaviourExchange leverages each user’s demographic and psychographics  properties to generate a unique identity which is complementary to Google and Facebook’s data set.

BehaviourExchange engaged ICO Malta to assist in the legal and banking setup for its initial coin offering.